The “Battleground Architects” Can Help
Here’s an important question for you: How do you move your campaign from where it is TODAY to building a winning coalition on Election Day?
Strategically speaking, that is your pathway to victory.
The Voter Contact Framework© is an organized system of campaign programs – strategies and tactics – that move a block of targeted voters through a series of campaign interactions to convert them to a winning majority (usually 50% +1) on Election Day.
Tactically speaking, that is your pathway to victory.
So why do most campaigns struggle to develop a coherent pathway and execute a winning strategy on Election Day?
Most Campaigns are Flying Upside Down
Political campaigns are often a toxic combination of idealism, ego and a witches brew of unscrupulous consultants, egomaniacal party leaders and nervous candidates. It is often said that a candidate’s IQ drops 10 points the day he or she declares as a candidate and that their best day is the day before they announce for public office?
So why all the negativity about campaigns?
Political campaigns make literally thousands of small every-day decisions. In a vacuum many of those campaign decisions are based on a whim, on personalities or pain-of-the-moment gut calls.
The way to turn the plane right side up – is to create a strategic pathway to victory that helps guide all the thousands of daily decisions that have to be made. That pathway helps create a “principle-driven” campaign apparatus that is focused on achieving strategic objectives. And when you have focused, time-tested objectives, your campaign can start every day with certainty that the decisions they make are for a big purpose.
Focus and certainty in campaign decision-making are the attributes of a winning campaign.
Strategic Planning First – Then Tactical Implementation
Planning experts advise to “begin with the end in mind.” So the way to build your pathway to victory starts with a comprehensive strategic planning process that allows you to build systems for tactical, day-to-day implementation.
Our job using the Voter Contact Framework© is to help you understand things like turnout models and vote goals, how to build targeted voter universes and implement core voter contact programs. We’ll help you develop the strategic plan so your day-to-day activities make sense.
Start building Your Pathway with a FREE, No-Obligation Consultation
For more information on the Voter Contact Framework© and how Ground Game Strategies can help you develop YOUR Pathway to Victory, please schedule your No-Obligation, FREE Strategy & Session.